Social media is how you are introduced to your audience when they want to learn more about you.  If they arrive to your social media account and see that it’s been 6 months since you have posted last, they will wonder if you are still in business.  This is not what you want people to think when they are just getting acquainted!   We’re here to help you post often and keep your social media fresh so this never crosses their minds.  They see relevant interesting content about your company so they can get to know you more and potentially become customers.  A good social media presence can be like ripples on a pond.  A good post can be shared by people who like it, and hashtags can get in front of potential customers who may have never looked for you.